Season 3, Episode 10: Harnessing Social Media to Stand Out in Your Field
In this engaging episode, we’re joined by Mary-Claire Fredette, a seasoned Massage Therapist boasting over 23 years of experience. Growing weary of the fluctuating nature of the massage industry, Mary-Claire took it upon herself to enhance her practice through the power of social media.
Utilizing humorous TikTok videos, Instagram reels, and her sharp, relatable communication abilities, Mary-Claire instructs fellow massage therapists on how to showcase their unique qualities, distinguish themselves, and captivate their ideal clientele.
Our conversation delves into the role of social media in unveiling our genuine selves and crafting compelling content that resonates with our audience due to its authenticity. Mary-Claire shares her journey, her foray into the realm of social media, the obstacles she encountered, and her approach to dealing with online trolls, negativity, and hurtful remarks.
Furthermore, we discuss her children’s reactions to her “being silly” on social media platforms, the apprehension surrounding success and failure, and a whole lot more.
In This Episode, You Will Learn:
- About Mary-Claire’s journey into becoming an influencer massage therapist (1:29)
- Is social media necessary to become famous for what you do? (6:22)
- How social media can help us connect with our true selves (16:11)
- How Mary-Claire deals with internet trolls and negative comments online (25:23)
- Mary-Claire’s social media newbies (30:59)
- How to be creative and truthful while being kind on social media (36:13)
Connect with Mary-Claire: