Groundswell: The Unseen Wave of Business Growth with Scott Martin

April 11, 2023

Season 3, Episode 12

In this installment, we’re thrilled to be joined by the accomplished Author, Strategist, Founder of Groundswell Origins and Groundswell Academy, as well as Host of the Groundswell Marketing Strategy podcast, Scott Martin. With over 20 years of experience in branding and community cultivation, Scott is an expert in blending cutting-edge marketing innovations with time-tested approaches to deliver insightful, pragmatic, and future-oriented strategies.

In our engaging discussion, Scott delves into the concept of groundswell, a term he borrowed from his love for surfing and applied to marketing, advertising, and branding. We also explore the significance of establishing strong inner circles and the best practices for creating them, the pros and cons of targeting niche audiences versus pursuing a massive following, and the distinction between garnering attention and fostering growth in social media advertising.

Moreover, Scott, a true marketing aficionado, shares his insights on the interpersonal connection between brands and their audiences, the pitfalls of overposting and how it teaches your audience to tune you out, the impact of AI on the way we sell and purchase products, and so much more.


  • Book – Scott Marting – Groundswell: The Unseen Wave of Business Growth
  • The Groundswell Marketing podcast

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