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The formula to reach your Superfan
time and time again

Brand Superpowers

Brand Superfan

Brand Positioning

You have a grand vision & don’t know how
to take your business to the next level

You feel constrained and you don't know why are not getting the right clients

You want to take your business to the next level and don't know why you aren't reaching your Superfan consistently

You feel stuck and want to live life fully and develop the business of your dreams.

You have a successful business and need to scale your business

You want to tap into your creativity and authenticity to make a stronger impact in the world

You don't know why you keep attracting the wrong clients

What if?

you could deliver an unforgettable brand experience that led avid superfans on a consistent basis to your brand?

The Power to Deeply Connect with your Superfan

Know your Superfan and tap into their Desires


What happens if you don’t know your BRAND? Behavioral science shows that emotions, the environment, and social factors influence our decisions and influence who will buy our products and services.
To prosper, you first need to know thyself.


So many consultants talk about you need to know your avatars, ideal clients in plural. Wouldn’t it be great to know that you only need one. And when someone asks who is you superfan, you can say it in three words and have a formula to reach them on a consistent basis.


To stand out from the crowd and to win in the market place of ideas, influence, and profit you need to go against the grain and niche down your offering and your brand.
What happens if you don’t know your niche?
Your business will be short-lived .


  • We believe in the power of humans and their purpose
  • We believe that brand strategy is mandatory for success
  • We believe putting ourselves first is part of a business plan
  • We believe in the fierce unconditional support of each other
  • We believe a business can be built on a great idea coupled with clarity, intuition, creativity, determination and courage

About Me

Yamilca Rodriguez

Yamilca Rodriguez is best known as a Former brand Leader at the most significant brand building company globally, the Procter & Gamble Company.
For over decades, she has been helping brands, and individuals create unforgettable brand experiences. She was featured on Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today’s Woman, and StyleBlueprint. She is a 2-time #1 bestselling author of Women Who BossUp and Ignite Entrepreneur. She has worked on billion-dollar brands like SK-II, Olay, and Crest 3D White, to name a few. She was a TEDx speaker and has spoken nationally and Internationally. She was nominated for Most Admired Women in the beauty category for two years in a row. She has done everything from teaching yoga to teaching MBA students Design Thinking. When she isn’t creating bespoke experiences, she travels the world, helping women grow their business fashionably. She loves spending time with her husband and stepson in their Kentucky home.

Brand Therapy Vision

A ‘brand’ shift in perspective opens a completely new set of unlimited possibilities.”
–Saturki Suibuga

For a self-discovery, business-focused leaders. This program will set you up for success based on the true spirit of who you are and what you want to be.
Only, if you’re ready to integrate the results and map out the next level for your business

Branding is connected to who you are. I have found branding is psychology and small shifts can change your life forever. The brand method uses behavioral science as the foundation to understanding your purpose.

Banish your limiting beliefs, especially around business and money, and strategize your ideal business for lasting success. The formula is designed to give you clarity, growth, and the business of your dreams